About us

According to the Urban Dictionary, Propology is the study of property, but that’s only the tiniest part of what we’re about. At Propology, we specialise in selling land, sustainable new homes, and barn conversions across beautiful Northumberland.

We add a touch of pizzazz to your property search and, if you’d like, we’ll be right by your side through the whole journey of creating your dream home and sustainable lifestyle.

Whether it’s a barn with character, a brand-new eco-conscious build, or a plot of land to shape into your own vision, we help make it happen. From a room with a view to a home with true eco-credentials, or even the chance to embrace the “good life” with space for a vegetable plot, we offer more than properties.

We offer the places and possibilities to turn your dreams into reality.


Propology’s Founder

Multi award-winning Propology was founded by Cherylle Millard-Dawe, who chose to leave behind life in London to embrace the lifestyle she always dreamed of in her native North East. Now living in glorious rural Northumberland, Cherylle brings over 35 years of property expertise to helping others do the same. In 2014, she turned that vision into reality by creating Propology, a boutique agency built on passion, experience, and a love of place.

Warm and approachable yet firmly rooted in professional expertise, Propology offers a discreet and highly personal service. Drawing on Cherylle’s extensive background as a property specialist in the capital, we combine sharp industry knowledge with genuine care. Whether you’re searching for the perfect home, a slice of land, or the chance to build your future lifestyle, Propology is here to help you discover not just where to live, but the world you want to live in.

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Recent articles

Paddock to Wildflower Meadow

When we first moved to our home in Northumberland, the large paddock that formed part of our property was nothing more than improved grassland, tidy, uniform, and functional, but lacking in character and life. I had always dreamed of creating

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Right-Sizing, The New Luxury in Living

“Downsizing” often feels like a compromise. But what if it’s not about less — it’s about more? More freedom, more ease, more space for the things that truly matter. At Propology Boutique Properties, we call it right-sizing: finding a home that fits

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